In looking at a work of art, the viewer looks – as the cliché goes – in a mirror, he looks for small clues in which he recognises himself and which he already loves or will learn to love through the translation of the work of art. In Peter Land's series of portrait drawings, we see the different types of people that make up the art world and that have transformed into the work they love. The tables are turned: instead of the spectator projecting himself onto a work, the art is reflected in the spectator. The viewer also takes on new things, things he admires are appropriated and woven into his persona. In a way, you become what you see.